"The BMW Group consequently impels the efficient and environment-saving use of resources in the development, manufacturing and further processing of your vehicles. This includes the systematic-ecological assessment of alternative concepts of components as well as material and drive systems along the whole life cycle on the basis of ecobalances of products. In order to achieve the highest possible influence, detailed case studies are already made in the early stage of the development process."
Main target: achieving an overall optimum with respect to the definition of a car concept, taking into consideration ecological and economical as well as constructive, process-oriented and customer-relevant influence factors.
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