The study, sponsored by the American Christmas Tree Association (ACTA), a non-profit organization of artificial Christmas tree retailers and real Christmas tree retailers, and conducted by PE INTERNATIONAL, is the first ISO-compliant, third-party peer reviewed Life Cycle Analysis (LCA) comparing the two Christmas tree options in the U.S.
The LCA-study took into consideration five key indicators to determine which tree type is preferable from an environmental perspective. The results of the LCA found that the choice of either has a negligible impact on the environment compared with the overall individual family´s carbon footprint. However, the study’s findings also show that length of ownership, disposal method and “tree miles” can make a difference as to which tree is environmentally preferable.
Consumers need to consider an array of factors before choosing which tree is more environmentally friendly. These include:
The study also highlights an “Eight Christmas Environmental Payback Period” based on the fact that the environmental impacts of one artificial tree used for more than eight Christmases is environmentally friendlier than purchasing eight or more live cut trees over the same eight years.
“ACTA encourage responsible consumerism,” said Jami Warner, Executive Director of ACTA. We think consumers should consider the impact on the environment of every item they purchase, not just Christmas trees.”
For more information please contact Susan Fredholm Murphy