News 2010 Detail

Protecting shoes and environment - "Clever little bag" from Puma

PUMA has launched the next pivotal phase of its ambitious long-term sustainability program.

By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Behar, PUMA will set new standards within the sport lifestyle retail industry.


The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate.


PE INTERNATIONAL conducted a Life Cycle Assessment during the design phase to consider all elements of the life cycle, from the overall manufacturing including supply of material and energy carriers to the end of life, when analyzing the environmental performance of the various footwear-packaging options.


The “Clever little bag” solution underpins PUMA's target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.



The "Clever Little Bag" replaces the cardboard shoebox with a re-usable shoe bag, that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home -- thus generating savings on the production side due to less material used, reducing weight during transport and eliminating the need for extra plastic carrier bags.


The new packaging and distribution system for PUMA products will reduce the paper used for shoeboxes by 65% and carbon emissions by 10 000 tons per year. In other words: approximately 8,500 tons less paper will be consumed, 20 million Megajoules of electricity will be saved, 1 million litres less fuel oil will be used and 1 million litres of water will be saved. During transport, 500,000 litres of diesel will be saved and lastly, due to the replacement of traditional shopping bags with the lighter built-in bag the difference in weight can save up to 275 tons of plastic.


For more information please contact Marc Binder